Nelson | Website Design & Local SEO NI.
Case Studies
A look at website, SEO and digital support projects by Nelson For The Work.
Dr Olivia Clinics
Project type: Website audit, local SEO review and enquiry-handling recommendations.
What we did: A full website audit (first impression, mobile, clarity of services, calls to action), a local SEO and Google Business Profile review, and a client-journey review mapping how an enquiry actually reaches the clinic — turned into a simple, prioritised action plan.
Focus: Making the website clearer and easier to act on, strengthening local visibility, and helping the clinic capture and manage patient enquiries more reliably.
Outcome: The clinic came away with a clear list of what to fix first, why it matters, and what to leave alone.
Georgiana Alaniz
Project type: Instagram restructure, keyword optimisation and brand direction for an artist-led business.
What we did: Restructured the Instagram profile, added relevant keywords to improve how the account gets found, and set a clearer overall direction for both the Instagram presence and the business as a whole — so the content, profile and positioning all point the same way.
Focus: Giving an artist-led business a clearer, more discoverable online presence with a consistent direction across its social media and brand.